I know you're looking for the catch, but there really isn't one.
In effort to "lay it all out there" I'll just tell you why I'm offering to do all this work for free.
You see, I've struggled before and I know without a doubt that there are a lot of agents out there that could benefit from the marketing knowledge that I have.
Simply put, when I show people the blueprint, most of them ask me to implement it for them and we end of working together in one way or another.
So that's my "hidden" motivation for doing this which isn't really hidden anymore cause I just told you 🙂